17.10.12

NYC: The capital of inspirational merchandising

Well don't the yanks know how to merchandise!? Holy moly! We were blown away by the amount of effort that is poured into each and every vignette within the stores. They must spend hours upon hours designing and pulling together their ideas.
 
It seems the latest trend (and probably has been for a while), is to bring nature inside stores to show off products and to simply make everything look fab.
 
You get the idea here -
 
 
and here
 
 
This store is Arhaus, in the Meatpacking District. Mum and I stumbled across this beauty and even had to make a trip back a week later (the 3 hours we spent in there the first time wasn't enough). It was sensory overload to say the least.
 
Bergdoff Goodman certainly showed off while we were there. It was their 111th birthday, so their windows and merchandising were out of control. I also happened to be inside the store on Fashion's Night Out. Now that was an experience!
 
 
I also have to show you this window display. I didn't go inside the store as you had to buzz to enter and that kind of turned me off. It seems they sold exclusive fragrances (we sell quite a few of what was on display in the window anyway). I also failed to get the name of the store...woops!
 
 
 
 
Some handmade owls just hanging out in Anthropologie...
 
 
Here are some more stores which had our jaws touching the ground...
 
 
 
 
 
Spotted below in ABC - Tamar Mogendorff! Ours have just about sold out. Best addition to a kids room.
 
 
 
John Derian Drygoods store. He has paper flowers throughout both stores.
 
 
S is for Serin...
 
 
Even this kids party store {Dumbelle} in Brooklyn is amazing -
 
 
The little kids sit around the table in the centre and colour in whichever character they choose off the wall. I love how this is a litte old fashioned - no technology involved here that's for sure. The owner draws all the pictures and told us she loves setting up for the parties. Notice the confetti COVERING the floors! And might I add, the birthday girl sits in a Louis Ghost chair.
 
And to finish... here I am EXHAUSTED after an afternoon in Hermes.
 
 
 
Hope you have enjoyed SOME of my photos. Just another 1236 to show you!
 
Alice
 
SC
 
 


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